700 Wines & Spirits
We are proud to finally show the new 700 Wines & Spirits new logo and brand. This was an amazing opportunity for Tegra Solutions to deliver a full branding exercise, including brand research, naming strategy, logo development and full visual identity. What a pleasure to have the privilege to revitalise a well know Bahamian brand and unlock its potential. We look forward being part of its future success.
Name & Brand Development
This project started with a thorough naming process. Over 300 names were submitted by us for consideration. They were grouped into several categories and with our guidnace, Commonwealth Breweries were able to select the one that would take the well recognised and established “Burns House” and convert it into a more relevant, modern, more memorable name.
Afer a thorough brand research exercise that led to several conclusions that cited the brands uniqueness among its competitors. We wanted to leverage that uniqueness which was the companies longevity and size. It is the oldest and largest chain of liquor stores, with locations on every island. This led to its distinct postioning of “700” refrerring to the national breadth and also its large range and variety of products. Colours are from The Bahamas flag, and the wallpaper background depicts the variety of prodcuts that they carry.